Specialist Areas
Professional Qualifications
- Bachelor of Commerce - University of Queensland
- Diploma Financial Planning
- Registered Tax Agent
- Registered SMSF Auditor
Experience
David Pennell is an experienced accountant and business advisor, valued by his clients and peers for his ability to quickly analyse situations, succinctly define issues and articulate the needs of all parties.
Importantly, David identifies and removes the obstacles to financial progress and business decision making. Put simply, he’s good at solving difficult problems.
David recognises that compliance is often viewed as the end game, but in fact accurate reporting and compliance is just the start. Confidence that the numbers are right helps his clients focus on what’s really important, and that’s the story they are telling. Better decisions come from understanding the story. David is a champion at using reporting, budgeting and analysis to tell your story.
David works with people who take their financial situation seriously including professionals and business owners. His growing succession practice requires a thorough working knowledge of a family or business group’s objectives and its often vast business and financial interests, while skilfully coordinating and managing the needs of individual stakeholders.
David’s clients share his motivation to succeed in business while concurrently managing bigger picture matters that ultimately influence personal prosperity.
Attentive and genuinely interested in businesses and his clients lives, David listens and deftly interprets needs.
He formulates pathways and strategies by listening and encouraging his clients to articulate their needs rather than to require a specific set of instructions. He has the experience required to read their circumstances as well as their words to devise those strategies and to enable clients to achieve their goals.
David’s business advice includes structures, valuation and appraisals, due diligence, tax planning, SMSF administration, audit and trustee support. He collaborates with experienced financial planners, and internal SMSF and credit advice resources to deliver truly comprehensive business and personal financial service.
David’s skill set ranges from efficiently managing compliance obligations to implementing well considered business strategies. Success in business is a careful balance of matching the desired level of return from the prevailing risk. David helps his clients achieve that financial balance of needs and aspirations.
Memberships and Appointments
- Member Certified Practicing Accountants (CPA) 1997
- Fellow Taxation Institute (FTI) 1994
